There are a variety of ways companies market themselves to customers. Having your company’s name on your truck, placing yard signs at job sites, promoting your website, having a social media presence and word-of-mouth referrals are all effective forms of marketing.

So when a company is busy, do they take the name off of their truck? No, and other forms of marketing should continue as well. Even if you are busy now, maintaining an effective presence and top-of-mind awareness with consumers is key to you continuing to be busy later.

Opening a Facebook page for your business only makes sense when there are so many users (potential clients) and it is FREE. There is no reason to not further legitimize your business, increase your company’s name presence on the internet and take advantage of word of mouth advertising.

Is your business on social media? If you are not, you are missing out on a HUGE opportunity. Having a presence on social media holds many benefits for your business.

Social media is a free source of advertising. It costs nothing to open a page for your business on Facebook, Instagram, Twitter, LinkedIn, or Pinterest. These social networks are a great way to promote your business and are fairly easy to set up.

Shopping at or using the services of small, local businesses has many benefits. There are many reasons to support local businesses not only on Small Business Saturday, but every day of the year.