There are a variety of ways companies market themselves to customers. Having your company’s name on your truck, placing yard signs at job sites, promoting your website, having a social media presence and word-of-mouth referrals are all effective forms of marketing.

So when a company is busy, do they take the name off of their truck? No, and other forms of marketing should continue as well. Even if you are busy now, maintaining an effective presence and top-of-mind awareness with consumers is key to you continuing to be busy later.

How you engage with your clients leaves a lasting impression of your company on your consumers.

If you leave questions, messages, or comments unattended, clients will feel ignored or unimportant. Most social media platforms also consider engagement in their algorithms. Unanswered comments will affect the ranking of your account and your organic growth.

Not only is responding to engagement on your page important but engaging with other accounts is just as important for your business’s ranking and organic growth.

Social media networks are not intended to be used for marketing. But, marketing does have its place on social media as well. You just have to keep the reason people log on in mind. Social media is the place to really connect with your potential clients. Social media posts don’t necessarily have to sell something.

Do you need some hashtag help? Hashtags are user-generated keywords preceded by the # symbol. This is a type of metadata used by social networks to allow content to be cataloged and searched by other users.

Is your business on social media? If you are not, you are missing out on a HUGE opportunity. Having a presence on social media holds many benefits for your business.

Social media is a free source of advertising. It costs nothing to open a page for your business on Facebook, Instagram, Twitter, LinkedIn, or Pinterest. These social networks are a great way to promote your business and are fairly easy to set up.

Shopping at or using the services of small, local businesses has many benefits. There are many reasons to support local businesses not only on Small Business Saturday, but every day of the year.

Some believe the word “outsource” has a negative cogitation. But, what it really boils down to is whether you have the time or money to complete a task. This is true in our personal and professional lives. We could all paint our houses, but a professional can probably do it better and more efficiently. Hiring an independent contractor to support your small business can help you run more efficiently.

No matter if you are a baker, landscaper, restaurant owner, or HVAC technician, you are more than likely working with a full plate. Your day-to-day operations, ordering supplies, paying bills, supervising employees, managing customers and selling your products and services can take up the majority of your time.

This is where a virtual assistant (VA) or online business manager (OBM) can help support your efforts.

“Sales Funnel” has become a very popular buzz word on various platforms. Sales organizations, marketing agencies and the internet in general have made the term seem like a new concept. The sales funnel idea can be simplified into three words you are very familiar with: Know, Like, Invite.

If you are interested working on your small business’ sales funnel, Crew Business Solutions can help. We can also support your small business with virtual assistant (VA), online business management (OBM) and in person services.