There are a variety of ways companies market themselves to customers. Having your company’s name on your truck, placing yard signs at job sites, promoting your website, having a social media presence and word-of-mouth referrals are all effective forms of marketing.

So when a company is busy, do they take the name off of their truck? No, and other forms of marketing should continue as well. Even if you are busy now, maintaining an effective presence and top-of-mind awareness with consumers is key to you continuing to be busy later.

Shopping at or using the services of small, local businesses has many benefits. There are many reasons to support local businesses not only on Small Business Saturday, but every day of the year.