There are a variety of ways companies market themselves to customers. Having your company’s name on your truck, placing yard signs at job sites, promoting your website, having a social media presence and word-of-mouth referrals are all effective forms of marketing.

So when a company is busy, do they take the name off of their truck? No, and other forms of marketing should continue as well. Even if you are busy now, maintaining an effective presence and top-of-mind awareness with consumers is key to you continuing to be busy later.

Getting creative doesn’t have to mean reinventing the wheel. It may just mean readjusting what you are already doing or pivoting your business. In times like today, we need to be flexible and creative. Using new strategies to pivot your business can take your company to the next level of success.

However you plan to pivot your business, planning is the key to success. Make sure your infrastructure is prepared and you’ve clearly communicated your new strategies and goals to employees and consumers. Hiring a virtual assistant (VA) or online business manager (OBM) can help support your infrastructure and re-branding efforts.