There are a variety of ways companies market themselves to customers. Having your company’s name on your truck, placing yard signs at job sites, promoting your website, having a social media presence and word-of-mouth referrals are all effective forms of marketing.

So when a company is busy, do they take the name off of their truck? No, and other forms of marketing should continue as well. Even if you are busy now, maintaining an effective presence and top-of-mind awareness with consumers is key to you continuing to be busy later.

How you engage with your clients leaves a lasting impression of your company on your consumers.

If you leave questions, messages, or comments unattended, clients will feel ignored or unimportant. Most social media platforms also consider engagement in their algorithms. Unanswered comments will affect the ranking of your account and your organic growth.

Not only is responding to engagement on your page important but engaging with other accounts is just as important for your business’s ranking and organic growth.

Social media networks are not intended to be used for marketing. But, marketing does have its place on social media as well. You just have to keep the reason people log on in mind. Social media is the place to really connect with your potential clients. Social media posts don’t necessarily have to sell something.

Do you need some hashtag help? Hashtags are user-generated keywords preceded by the # symbol. This is a type of metadata used by social networks to allow content to be cataloged and searched by other users.